Crowdfunding laws, rules, regulations & business setup is important.

Before launching a campaign, make legal considerations for business formation, employment contracts and partnership agreements to avoid surprises down the road.

Agency 2.0's first Kickstarter campaign was in 2010 where valuable legal experience was gained with our long-time attorney.

With the successful funding of Rise & Shine: The Jay DeMerit Story in 2010, we found ourselves an early adopter with a significant legal responsibility and following a legal rule book not yet created.

These attorneys fundraised and then navigated the complex legal landscape of self-distribution, television rights, and terms and conditions for all licensed footage, while delivering to all backers.

By proactively navigating the success of the most-funded documentary in Kickstarter history, our legal team meticulousley navigated the funding laws, contracts and responsibilities associated with crowdfunding.

In short, they are complex with much grey area and is advised to retain an attorney who understand the rules, regulations and laws, and has experience navigating them.

Most-Funded Success
& the Liabilities

You can be a target. Avoid surprises.

Patents, contracts, formation, setup, IP & trademarks are critical.

Don’t put your legal fate in the hands of a traditional attorney, the challenges are unique to crowdfunding marketing and Kickstarter or Indiegogo fundraising.

Pre-funding and post-funding considerations should be taken to protect you, your backers and your product from surprises.

Crowdfunding is a relatively new and non-traditional method of fundraising, with the rules being established as we speak.

If you haven't already done so, you'll need to start thinking about the following legal and business formation questions:

  •   Do you have a business license?
  •   How is your business structured?
  •   Who are the owners and what is the operating agreement?
  •   What are the terms and conditions?
  •   How do you hire employees or 3rd party vendors?
  •   What happens in the event of a dispute?
  •   What happens in the event of an international disupte?

Agency 2.0 does not provide legal advice, our network of partner attorneys can provide legal advice for Kickstarter and Indiegogo with services including: consulting, transactional services and litigation services.

Agency 2.0's crowdfunding legal & startup business formation attorneys know the laws to limit risk.

Holistic Crowdfunding Strategy

Ads Amplify, Not One-Off Service

Bad ads with the best supporting aspects in a strategy are greater than the best ads, with bad supporting aspects, sold as a single service.

Designed To Be Data Driven

Data Lowers Conversion Cost

By taking a macro approach to advertising, you can cut cost by implementing a data creation system that takes time to set up and optimize.

No Smoke & Mirrors in Results

Simple, Transparent Reporting

No useless stats to disguise a poor ad results, just the bottom line. How much did we spend and what is the direct conversion value?

Agency 2.0 protects funding by eliminating future legal surprises.

The Crowdfunding Business Legal aspects are a critical part of a macro strategy of fundraising on Kickstarter and Indiegogo, as Agency 2.0 creates highly successful most-funded startups.

We believe in synergy and a holistic approach to a Kickstarter marketing strategy, with the legal aspects of crowdfunding laws, rules, contracts, business formation, patents, trademakers, etc. being the foundation for the long-term growth of successful startups.

200+ Step Crowdfunding Marketing Process

Crowdfunding Legal is just a part of Agency 2.0's overall crowdfunding success strategy.

A lot is on the line in crowdfunding, particularly with our fully managed campaigns.

Agency 2.0's Kickstarter and Indiegogo marketing campaigns raise hundreds of thousands in funding each.

It is in the campaigners and Agency 2.0's mutual benefit to ensure all legal responsibilities are in place so not to jeopardize the crowdfunding marketing promotions.

Major Lawsuits Filed


Last Year in Industry

Avg. Funding Last Year


per Campaign by Agency 2.0

Total Funding Last Year


for 40 Campaigns by Agency 2.0

Business formation for successful crowdfunding campaigns.

Many clients approach us before starting their business, allowing Agency 2.0 to not only strategize fundraising, but help with planning, execution, and business formation through our crowdfunding attorney legal networks.

Many projects succeed at fundraising, only to fail in the crucial steps that follow, putting everything gained at risk. 

Our skilled business attorneys have an impeccable understanding of all types of businesses:

  •   Limited liability companies (LLCs)
  •   Corporations (S and C-corps)
  •   Partnerships
  •   Limited partnerships (LPs)
  •   Nonprofit organizations

These crowdfunding attornies can assist you in the incorporation process and assure that all of the necessary documents are filed in compliance with regulatory formalities.

Legalities of crowdfunding are increasing as more funding is on the line.

Agency 2.0's legal partners help navigate the complexities in an experienced, intelligent, efficient and affordable way.

Everything from tax liabilities to equity/ownership continue to evolve more quickly than you can even memorize the terminology, and with the passing of the JOBS Act and other anticipated changes, crowdfunding options are growing and expanding like never before. It’s absolutely critical to think and plan beyond your crowdfunding campaign, and we have the resources and expertise necessary to guide you through all of the hurdles that inevitably come your way.

Before you even launch that crowdfunding campaign, it’s critical that you make the appropriate legal considerations, in order to avoid any unpleasant surprises or liabilities down the road.

Get funded today with Agency 2.0 — Let's chat.

Public Relations PR

for Crowdfunding Campaigns

A ton of consultants offer "Crowdfunding PR Services" for Kickstarter and Indiegogo that are a rip off, learn a different approach.

Learn More

Kickstarter Advertising

for Crowdfunding Campaigns

Advertising can exponentially amplify your funding results but is not as straightforward as it may appear for crowdfunding.

Learn more

eCommerce & Retail

for Crowdfunding Campaigns

Crowdfunding success can open up profitable retail distribution, venture capital and e-commerce opportunities.

Learn More

Video Production

for Crowdfunding Campaigns

Kickstarter videos can help you write less or something that's not watched, costing a lot of money and time in production.

Learn More

Backer Demographics

for Crowdfunding Campaigns

Kickstarter and Indiegogo campaigners typically generalize who their crowdfunding backers are, but it's more complex.

Learn More

Landing Page Design

for Crowdfunding Campaigns

Website page design is critical to marketing, conversions and performance but even more critical in crowdfunding landing pages.

Learn More

Rewards & Copywriting

for Crowdfunding Campaigns

The words you write in marketing copy is of paramount importance as it triggers a domino effect across your Kickstarter campaign.

Learn More

Business Legal Setup

for Crowdfunding Campaigns

You reached the $1MM+ crowdfunding milestone, there's no legal responsibility if your start-up business isn't set up properly.

Learn More

Drop us a line.

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