Kickstarter Stats, Data & Analytics create backer targeting.

Marketing to potential backers is micro in nature, breaking down large historical data sets of publicly available data along with your own.

Agency 2.0's approach places Kickstarter data under the microscope with demographics, device, time and more.

Data and analytics are at the heart of what we do, while most other agencies focus their efforts on large press outlets and/or generalizations about who your backers may be.

Our proprietary 200+ Step Crowdfunding Marketing Strategy is not built on traffic of the masses, but micro-niche targetings that get the right people who are interested in your product or gadget. 

This approach is much more time intensive and results in visitor traffic and backer conversions that will pay dividends down the road with an approach that leans towards quality, not quantity.

In short, quantity is good, so long as it is quality as we focus on the long-term data that can be invaluable to your campaign without the short-sightedness that many crowdfunding marketing agencies apply to quick turnaround job on your Kickstarter or Indiegogo campaign.

Quality is greater
than Quantity.

"It's all a numbers game" is a terrible philosophy.

Data creation and messaging is not one sized fits all.

Crowdfunding Marketing is all a numbers game is a terrible philosophy and will cost you more money..

By breaking your crowdfunding audience into tiers and into micro-targeted groups of thousands, not millions, Agency 2.0 develops highly targeted messaging and outreach strategies that will optimize your campaign over time.

Kickstarter stats and data clearly states who pledges to what type of crowdfunding campaigns, where they back them from, when they back them and what the average price of rewards they pledge for on average.

Through our 200+ Step Crowdfunding Marketing Strategy, Agency 2.0 can create backer demographic sets specific to your potential backers based off of your unique data and historical trends.

This approach, albiet more time consuming will allow your cost per conversion for Kickstarter or Indiegogo Advertising campaigns to be greatly reduced over time, with a long term approach not a short-sighted one.

Overall, this crowdfudning marketing strategy will allow us to make the most out of our clients limited marketing budgets, stretching them even further with more efficient spending.

Agency 2.0's crowdfunding Audience Targeting & Demographics is driven by Kickstarter stats, data & analytics.

Kickstarter Trends Data Experts

6+ Years In Backer Targeting

Our experience is deep in what works and what doesn't in advertising, allowing us to skip the trial and error others experience.

Quality Data Created By Testing

Past Trends Customized To You

Data creation, customization and targeting tests allows historical backer trends to be fine tuned to your unique product targeting.

Data Driven Marketing Copy

Brand Messaging Built By Data

With past years experience and your unique product testing, we know what works, what doesn't, skipping errors others experience.


Agency 2.0 believes ROI driven advertising stems from quality data.

Other marketing aspects of your crowdfunding campaign are directly affected by the audiences you identified and must be carefully targeted & tested to optimize other parts of the macro-strategy.

We believe in synergy and a holistic approach to crowdfunding marketing with audience identification being a critical portion of an overall strategy to Kickstarter and Indiegogo funding success, creating a domino effect throughout the entire campaign.


200+ Step Crowdfunding Marketing Process

Audience data and targeting is just a part of Agency 2.0's crowdfunding success strategy.

Custom audience data testing shapes your entire campaign.

Agency 2.0 tends to exclude more data than it includes, hence our high quality conversions at a lower cost.

Average Adsets

250

Created Per Campaign

Average Adsets

1

Live at End of Campaign

Ad Variations

1

Tested in Each Adset

With this data, we can then develop Kickstarter marketing messages, optimize page design copy and create a long term strategy unique to your project.

Your outreach & messaging strategy lies in your audience.

Our audience segmentation is broken down to many different sub categories but on the macro level fall into a few categories of target types.

Further breakdowns are then based on more micro behaviors such as their historical interest, income, actions, gender, device, behavior and more, which allows us to eliminate worthless crowdunding page visitors while creating extremely valuable backers with a high website page view to conversion rate.

Contrary to to most other Kickstarter or Indiegogo marketing agencies’ approach, the website, publication or media outlet targeted has yet to come up.

It'd make no sense to target iOS users when your gadget is only available for Android...right?


Agency 2.0 believes Kickstarter marketing results stem from audience data.

Other marketing aspects of your crowdfunding campaign are directly affected by the audiences you identified and must be carefully targeted & tested to optimize other parts of the macro-strategy.

We believe in synergy and a holistic approach to crowdfunding marketing with audience identification being a critical portion of an overal strategy to Kickstarter and Indiegogo funding success, creating a domino effect throughout the entire campaign.

Audience Identification
Backer / Non-Backer Advocacy
Backer Communication Strategy
Crowdfunding Page Copy
Campaign Copywriting
Account Set Up & Optimization
Landing Page Design

Kickstarter vs. Indiegogo

This is a major crowdfunding marketing consideration which data can help determine which platform is best. Even with the large differences between platforms, Agency 2.0 is not biased as to Indiegogo or Kickstarter.

Kickstarter and Indiegogo have a different set of pros and cons from a marketing standpoint, with certain campaigns lending themselves well to one or another. At Agency 2.0 our platform selection is based on our expertise of launching hundreds of campaigns while taking into account your unique data sets from early testing.

With a long history comes experience, particularly with Kickstarter data.

Being the first crowdfunding marketing agency in history, our experience is deep in what works with paid targeting and what doesn't in advertising, allowing us to skip the trial and error others experience.

Agency 2.0 has 6+ years of experience in creating custom backer audiences, so we know what works, what doesn't.

Through the years, we've anaylyzed paid targeting trends and have custom saved core audiences based on demographical data to optimize your spending but more importantly save you money.

With any upcoming crowdfunding campaign launch, Agency 2.0 uses tiered data provided by the campaigners and publicly available information in order to provide the audience data, not ask the advertising platforms for theirs. 

This is becoming increasingly more important with many new Kickstarter marketing agencies joining the industry. Simply put, they are flooding the ad space, marketing low level crowdfunding projects and increasing the bids for other campaigns.

Agency 2.0 has the experts to market your campaign while eliminating the over-saturated targeting and demographics by leveraging our experience, not your hard earned dollars.

Get funded today with Agency 2.0 — Let's chat.

Public Relations PR

for Crowdfunding Campaigns

A ton of consultants offer "Crowdfunding PR Services" for Kickstarter and Indiegogo that are a rip off, learn a different approach.

Learn More

Kickstarter Advertising

for Crowdfunding Campaigns

Advertising can exponentially amplify your funding results but is not as straightforward as it may appear for crowdfunding.

Learn more

eCommerce & Retail

for Crowdfunding Campaigns

Crowdfunding success can open up profitable retail distribution, venture capital and e-commerce opportunities.

Learn More

Video Production

for Crowdfunding Campaigns

Kickstarter videos can help you write less or something that's not watched, costing a lot of money and time in production.

Learn More

Backer Demographics

for Crowdfunding Campaigns

Kickstarter and Indiegogo campaigners typically generalize who their crowdfunding backers are, but it's more complex.

Learn More

Landing Page Design

for Crowdfunding Campaigns

Website page design is critical to marketing, conversions and performance but even more critical in crowdfunding landing pages.

Learn More

Rewards & Copywriting

for Crowdfunding Campaigns

The words you write in marketing copy is of paramount importance as it triggers a domino effect across your Kickstarter campaign.

Learn More

Business Legal Setup

for Crowdfunding Campaigns

You reached the $1MM+ crowdfunding milestone, there's no legal responsibility if your start-up business isn't set up properly.

Learn More

Drop us a line.

Silicon Beach.

9:23 AM PST

Shanghai.

9:23 AM CST

Close